McKinsey’s 10 levers for achieving social business value

 McKinsey estimates that two-thirds of the value from social technologies will come from business collaboration within and between businesses.

  1. Get customer insights

  2. Co-create products

  3. Improve forecasts and monitoring

  4. Distributing work, such as crowd-sourcing tactics

  5. Send marketing communication

  6. Drive sales leads

  7. Drive social commerce

  8. Provide customer service

  9. Improve collaboration inside and between companies

  10. Match talent to tasks