The Unstoppables

There are books you find that you simply can’t put down, for your own personal reasons, the content is somehow so engaging and relative, your mind becomes a sponge pulling in the words off the page as if they are dancing directly into and through your cerebral cortex.  Ok, let’s not get carried away, but I recently read a book giving that kind of passion.  Below are my highlights and commentaries.  Enjoy!

The Unstoppables – Tapping your entrepreneurail power
Foreword by Graham Weston, Chairman and Co-founder, Rackspace
Author: Bill Schley, Co-founder, BrandTeamSix

The Unstoppables in seven sentences:
1. The war for the future is happening now.  It’s about jobs and economic power, and we need a wartime response.
2. The key to winning is in the hands of UnStoppable entrepreneurs.  We need millions more.
3. We went looking for the essence of entrepreneurship, but we couldn’t find the solution in the usual places…. so we went on a journey.
4. We talked to Israeli entrepreneurs and Navy SEALs – experts in fear, risk, and failure.
5. We found the system nations use in wartime:
– Distill the essence of what it takes to put people in motion, and
– Teach the emotional mechanics of getting started and keeping on through risk.
6. It’s called Accelerated Proficiency.  It makes people believers and makes them UnStoppable.
7. This book is about accelerated proficiency for entrepreneurs.  It will
– debunk the false myths about entrepreneurs and what the do;
– demonstrate the skills, rules, and power that make entrepreneurs UnStoppable; and
– show why it works in big companies, too – and why it’s the key to the future

The Big A-HA’s
Most of what we discovered about what makes ordinary people UnStoppable didn’t come from business or academic experts.  The best stuff was taught to us personally by members of the SEALs and the Israeli Special Forces.  These folks – the toughest and most elite practitioners of risk-management and problem-solving on earth – talk about a key to success that MBA professors don’t teach…. something even more important than the technical mechanics of their craft.  They teach what we call emotional mechanics – the internal capacity to get yourself started, to keep going, to overcome obstacles, and to innovate on the fly.  They are the real-world PhDs in the art and science of making  ordinary people UnStoppable – and the lessons they teach apply  to anyone who seeks success in any field.

We also discovered a system that can speed up the learning curve for entrepreneurs.  It’s a set of rules and principles that teaches you how to get into motion, safely and quickly, to accomplish any objective you have.  It’s called Accelerated Proficiency, and it’s a system that people have used for centuries to mobilize and train themselves in times of war or crisis.  It relies most of all on discovering the essence of whatever challenge you face.

A commander in the IDF explained it like this: “When you are in a tough spot and you have to improvise to save the mission, there is one question you must constantly ask yourself: Where is the center?

It’s the question that gets you to the heart of the matter.  How do we align to this?  What is the essence of this problem and its solution?  The more you look, the more you see that there is an essence to every important skills-based challenge human beings undertake.  The moment we get it, we switch from uncertainty to understanding, from doubt to belief, both mentally and physically.

Learners can become rapidly proficient at astonishing things when they are soaked in the essence from the start, then given a small skills set and rules set that support the essence.  When these elements are tied together, the result is Accelerated Proficiency.  Those who aren’t exposed to these things, even with years of instruction, may

never become proficient at all.

This book is going to show you the essence of entrepreneurship.  Then we’ll review the short skills and rules sets that will enable Accelerated Proficiency in any enterprise.  Some of the insights we’ll share may come as a shock to you – a paradigm-shifting “a-ha! moment” that may change your life.


Security in the News – Week of October 21

Information Security


Researchers Attack Ship Tracking Systems for Fun and Profit

October 21

Hackers have proven that pretty much anything can be hacked, especially when protocols are designed without any thought to security.


EU to Suspend Data Sharing Deal with US

October 23

Parliament votes to suspend the terrorist finance tracking program over the NSA spy scandal.


Detroit Free Press

How FBI Brought Down Cyber-Underworld Site Silk Road

October 22

Computer experts suspect the government simply beat the cyber-pirates at their own game: hacking.


Help Net Security

Data Visualization of Global DDoS Attacks

October 22

Arbor Networks collaborats with Google Ideas to create a data visualization that maps global DDoS attacks.


Top US Cities for Online Fraud Origination

October 23

Santa Clara, CA, is nation’s top spot for online fraudsters, followed by San Jose, CA, Chesterfield, MO, New York, NY and Atlanta, GA.


SC Magazine

Must Haves to Make the Framework for Cyber Security Useful

October 21

NIST to release Cybersecurity Framework – standards, methodologies, procedures, processes, guidelines to help businesses address risks, develop plan to improve security posture.


Despite Apple’s Claims, iMessage is Vulnerable to Decryption

October 21

Researchers discovered Apple’s popular iMessage instant messaging system is not as encrypted as the iOS-producing company led users to believe.


US Enterprises in Path of Data-Hijacking Sazoora Campaign

October 22

Researchers detected new variant of Sazoora malware, a data-hijacking trojan currently targeting US users as part of an international campaign.


Security Affairs

How a Simple Bug Could Cause a Disaster

October 22

Researcher discovered a serious vulnerability in Verizon Wireless’s customer portal that enabled anyone to download user’s SMS message history.


Security Dark Reading

Catching Mobile Malware In The Corporate Network

October 23

As more malicious mobile apps arrive, security firms roll out different methods of detecting the malware inside business networks.


State of Security

VP Cheney’s Heart Defibrillator Tweaked to Thwart Attacks

October 21

VP Cheney had adjustments to implanted heart defibrillator to disable device’s wireless functions as precaution against potentially fatal hacker attack.


Threat Post

Fake Dropbox Password Reset Spam Leads to Malware

October 21

New spam aimed to users of Dropbox; emails purport to come from service, but lead those who click to malware landing page.


We Live Security

Cyberattacks Against Major Firms Double in One Year

October 21

Cyber-attacks doubled in 2012-2013, according to report released by investigators Kroll – and third of large companies still do not invest in security.


Over Risky Behavior of Under-12s Online – Parents Need to Take Action

October 21

Nearly 1 in 5 9-11 year olds having physically met strangers encountered online.


Half of PC Users Ignore Virus Alerts – Middle-aged are Worst Culprits

October 22

35-44 are twice as likely to disregard warnings about attack websites as two years ago; one in five users ignore warning and visit websites anyway.


Is This How Indonesia Topped Malicious Traffic Charts?

October 23

Content delivery network provider Akamai released its State of the Internet report for second quarter of 2013.


Security and Crisis Management

ABC News

3 Killed in Latest Bangladesh Protests

October 25

3 killed and more than 60 people hurt when security officials clashed with opposition supporters trying to defy ban on protests, days before planned national general strike.


Miami Herald

Iraq Attacks Kill 10, Including TV Camera Man

October 24

Bombings and shootings across Iraq, killing of television cameraman, left 10 dead as a wave of violent attacks.



Pirates Kidnap Two US Sailors off Nigerian Coast

October 24

Pirates attacked oil supply vessel off Nigerian coast, kidnapped captain and chief engineer, both US citizens.

Speed and Inclusion

Let’s talk about speed…the need to have timeframes, deadlines and target dates that are determined by markets, competitors and customers.  Not by internal processes and “when we feel like it.”  Also, the importance of inclusiveness, team play, and our leaders’ responsibility to get people on the same “page.”  Is there a conflict between “speed” and “inclusion”?  Is taking time to collaborate at odds with moving quickly?  I don’t think so.

In our ultra-competitive world, being late greatly increases our chance of losing, and being early helps us win…at this level it is a pretty easy choice.  Inclusiveness is important too, because most of our work is complicated, and can only be executed well if many people understand exactly what they need to do, and then do it.  Taking an extra step to get everyone on the same page can make everything else go faster, improving both our ability to be on time, execute well, and win.

Striking a balance here requires a few things, but mainly judgment.  Leaders have to assess who and how many to “include” and how much time should be allotted for “inclusion.”  People have to participate (or be included) when and where they are asked, not when they feel like it.  If you can’t make the meeting or conference call, find another way to communicate your views without slowing the process down.

Everyone has to recognize that inputs have to be collected, expectations have to be communicated, and decisions have to be made based on external deadlines and commitments.  If you don’t know what the timeframe or deadline is for doing something, ask.  If you know what it is, adjust your schedule to accommodate it or make other arrangements so the process can move forward.

Customers set the pace, and there is only one time zone that counts – the one they (not the rest of us) are in.  If all else fails, just remember that fast companies that deliver on their commitments win more than slow companies that don’t…